The first communication made in a cyber incident can set the perception for the entire experience. Ineffective communications can influence liability, draw the attention of regulators and become the basis for litigious action. Simultaneously, while some legislation may provide the framework for many corporate statements, media attention can be exacerbated by purposely hiding key details or abusing cliché messages. Whether your incident involves 50 or five million individuals; affected customers, employees, investors, suppliers and other stakeholders will expect to hear from you and that first communication can make all the difference.
Our communications experts navigate incident response, notification and all aspects of stakeholder engagement to protect reputation, secure trust and minimize disruption for you, your employees, customers and partners. Our team instills a disciplined communications approach that focuses on outcomes and objectives that align client and stakeholder interests—equipping clients to effectively manage any reputational event.
Key Strategic Communications Services
Incident Response
Rapidly deployable, Kroll’s Strategic Communications team uses a tested approach in cooperation with legal counsel to assess stakeholder impact, operational needs and regulatory requirements to create a disciplined communications strategy for stakeholder engagement that protects reputation, secures trust and minimizes disruption.
The team advises for all stakeholder engagement, including employees, customers, shareholders, partners and media, developing the messaging and materials in a comprehensive “playbook” that aligns all communications to ensure consistency and accuracy through all channels.
Preparedness
Kroll works with clients to evaluate and build crisis communications plans that improve their reputation management capabilities. Starting with an audit of materials, processes and threats, Kroll delivers a communications risk assessment, and then works with clients to develop communications processes, metrics and guidance to prepare for any potential reputational risk. This can be expanded with in-depth scenario playbooks for specific risks, creating specialized response strategies to mitigate threats and ensure responsible approaches.
Training
Plans are only paper until they’re practiced. The Strategic Communications team can provide a full range of trainings to build the skills of executives and employees from sixty-minute media trainings to full-day, multi-chapter simulations. Every employee is a potential representative from the front-desk who answers the phone to the sales team connecting with customers and the media spokesperson talking to reporters. Kroll can support every level to enhance their skills and capabilities.
